Hi, Simon,keepitsimplestupid wrote: ↑Sun Dec 29, 2019 12:19 am It's a subjective forum and the brand take the same viewpoint. That's fine, but theres a whole chunk of the market who want measurable fidelity, if you're happy to accept that a marketing stance is sufficient reason not to provide what they require as part of their purchasing decision, then so be it.
If you had the good numbers to show, youd show them, because it doesnt detract from the sound quality or value on offer. If you haven't, then you have to take the ' they're not important stance'.
Any business wants the largest possible customer pool to sell into, unless they're stupid.
Interesting post. Thank you.
You won't be surprised to hear that I come at this with a different belief and a different strategy.
Does NVA measure badly, very well, or somewhere in-between? My answer is that it does the job it's intended for. I know how it sounds and I know how it's sound quality (and component quality) compares to other products at it's price point. The one measurement I'm interested in is whether owning NVA makes you more likely to listen longer, and more often, to your music. That's why we operate a loan scheme and a 30 day returns policy, for people to find out, one way or the other.
I guess you could argue there are a number of reasons why some people won't be likely to buy NVA...some won't like 'the look of it', some will value convenience (e.g. remote control) over ultimate sound quality for the price, some will be heavily 'invested' in mains leads and speaker cables that cost more than the NVA amplifiers, and I'm going to tell them that the former are unnecessary and the latter are not suitable.
I could worry about the above, but I'm happy to sell NVA on it's ethos, it's sound quality and it's value for money. I'm happy to gamble that we have a strong story to tell and a proposition that will sell in worthwhile numbers to people who do 'get it'. Now, within that pool of people, I absolutely don't want to alienate anyone. That is why we are making sure that our component quality is high, our customer service is professional, we are easy to do business with and our tone is open and confident rather than defensive.
Stupid? You decide.