I believe that in America, you can find AQ cables on racks in Walmart store,s and they certainly sell them online, so I'm guessing (again) that because AQ sell in some volume that they can keep their lower-end prices a bit more reasonable but still turn out cables comparable to the somewhat more expensive boutique stuff.
The other plus is, of course, because they sell quite a lot of cables, quite a lot of their cables come up on eBay, which is where I got most of mine. I've just picked up a second 1m set of Red River RCA leads for £30.00 (currently £129.00 new at Richer) and one of my AQ Carbon HDMI leads I picked up for £50.00 instead of £165.00 at Richer at the moment. AQ cables seem to be good enough to make people want to go up the range, so I'm happy to pick off their leavings on eBay.
![Laughing :lol:](./images/smilies/icon/lol.gif)
The only reason I went for Blue Jeans for my Ethernet cable is because I'm certain I'll get the same, if not better build quality, for slightly less money.