The Kaizen.
https://en.wikipedia.org/wiki/Kaizen
Quite like this one. Hive crossed my mind, but an association with buzzing would not be a good thing.
We are looking to represent increased productivity...not the closure of half of the country
'The Truth About Hi-Fi' could be an interesting article...
I must be a guerrilla marketing guru, by now, surely...?
Just a thought but, as NVA presently rely exclusively on word of mouth to publicise the excellence of their products and raise the profile of the brand it seems to me at least partly helpful that the mouths that are expected to do this are comfortable with the words they will be using. On this basis alone it might be sensible to give the matter more thought. The bones of contention - names-wise - appear to be 'Model Worker' with many, I feel, uncomfortable with the political/ideological associations perhaps, or maybe just the slight awkwardness of how they sound. With that in mind how about simply dumping Model and just going with 'Worker'? Still communicates the utilitarian nature of the range whilst avoiding the somewhat 'one out, all out' connotations.