Lindsayt wrote: ↑Wed Aug 25, 2021 6:42 am
How many leads per month per agent would you expect initially?
How many actual appointments out of those leads?
Would the sales tactics be up to the agent? How would you feel about high pressure sales tactics being used?
Would any sales training be given?
What if a customer refused to buy on the day, but bought at a later date. Who would get the commission?
Great questions, Lindsay. Thank you.
When it comes to leads, we'll be looking to provide agents with quality rather than quantity. Based on previous experience, in the first year of the scheme I would expect our social media ads to be 'put in front of' around 150,000 people per month. I'd then expect around 5,000 of those people to engage in some way with the post (most of those will only click 'see more', some will react (like, love etc) to the post, some will comment on the post, around 2.5% (3,750) of the 150k will click through to a landing page. Of that 3,750 I'd expect around 1.5% to go on to fill in their details - name, address, email, telephone, current system, NVA items they are interested in buying, days and times they are available. That will deliver around 50 to 60 high quality leads per month, split between 5 or 6 agents. If half of those go on to complete a demo, then each agent is doing around 5 or 6 demos per month.
As soon as the potential customer has submitted their details, NVA will register them on our database and send those details to the nearest agent that stocks the item(s) they are interested in. Once we send you those details, that customer is yours. If they buy an item that you stock, at
any time, then you will receive commission, regardless of whether the sales happens in their living room or on the NVA website. While you remain part of the scheme, you will continue to receive commission on any items they subsequently buy, regardless of how much (or how little) work those subsequent sales require on your behalf.
There is a natural incentive for you to stock most or all items in the range, and to help you with that, you will receive a 5% 'credit' whenever one of your customers buys something that you do not stock - the credit can be used against the purchase of further demonstration stock.
You will also be able to register leads, onto the database, that you have generated yourself. You might get leads through your routine social / business interaction or you might choose to place your own ads, locally. When one of your customers places an order through the website, you will be able to see that on the database.
If the scheme is successful at putting NVA in peoples ears and generating sales...then we will be happy to pay commission on
everything we sell. Every company has to invest spend in getting it's product in front of people.
We want to create the sort of arrangements that make 'high pressure' selling a non-starter; something that an agent would never need to consider. The 30 day trial will still apply in all cases. If the customer feels pressured to sign up, then they will simply return the items during the 30 day period. Combined with the arrangements detailed, above, we want to empower long term agent-customer relationships, not create a short term game.
We will discuss best practice with each agent. Professional standards, listening skills, handling objections, how to implement an efficient and friendly sales process. That's probably going to be over a couple of days. Not so much sucking eggs as sharing ideas, experience and knowledge.